by Kyle Fiehler | Apr 21, 2021 | Copywriting, Packaging
Healthy, Not haughty Okay, so it’s not for every brand, but this one was a lot of fun. Boulder Sausage Company is a playful, conscientious local company that was executing a complete overhaul of their packaging to make sure their products stood out in the cooler...
by Kyle Fiehler | Apr 20, 2021 | Ad Campaigns, Copywriting
Carbonite + Webroot, Worldwide. After being purchased by Carbonite, the two companies were bringing something to market no one else was offering: cybersecurity + data backup and recovery. How do you introduce an entirely new software lineup to an IT audience with...
by Kyle Fiehler | Apr 20, 2021 | Copywriting, Web Copy
What’s an event without wifi? Brown Pelican’s Sausalito-based event WiFi business was firing on all cylinders. Except you’d never be able to tell from their old website. To keep up their momentum, the new copy had to be snappy and the design had to...
by Kyle Fiehler | Apr 12, 2021 | Copywriting, Video Scipts
Back to basics. After a lengthy hiatus from marketing direct to consumers, data backup and recovery company Carbonite wanted to come back in a big way, and with a big spend. I ended up creating four video scripts centered on theft, device damage and hardware failure...
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